European Union’s Connectivity campaign is in preparation and its launch is expected in October 2020. The purpose of this campaign will be to clearly demonstrate the way in which people’s lives are impacted directly or indirectly by the initiatives undertaken by the EU in the fields of transport, energy and internet.
The European Union is the biggest donor in Serbia with more than €3,6 billion in non-refundable aid since 2001 and the key trading partner, accounting for nearly two thirds of Serbian overall foreign trade; also, two thirds of all foreign investments come from the EU. However, the goal is to raise the general awareness of these facts. Specifically, only 6-8% of Serbian citizens is aware of the projects in the field of transport and energy.
Therefore, in order to breach the perception barriers on EU assistance, the campaign promoting EU donations and investments to connectivity is designed to enable communicating concrete facts in a simple and attractive way. The focus of the campaign will be on the most successful projects funded from IPA instruments and European investment bank investments.
Campaign’s communication goals:
1. To increase understanding and acceptance of EU assistance in the field of energy, transport and internet;
2. To boost the perception of EU as the biggest donor to Serbia in the last sixty years and today and to understand and support the policy of the integration.
The campaign is managed by the Delegation of the European Union in Serbia and Ministry of European Integration.